Comcast Corp announced that it had purchased One TwoSee a real time sports info service based in Philadelphia that Jason Angelides and Chris Reynolds two techies launched five years ago from a 20th and Brandywine rowhouse.
One TwoSee has applied auto traffic real time analytic seen on television news to sports, tracking momentum of games and player stats with graphics that are easy to read.
The company has in effect brought big data and multibillion dollar television sports together.
Reynolds said it was about applying what we excelled at in a visualization of data in real time and putting it into a product for sports.
Reynolds had worked previously with Angelides at a website Traffic.com that ran traffic data. Sports fans have been conditioned already to follow their teams and the two thought they could consolidate that experience into the interface they designed.
Over the past year, a number of large tech companies have taken a look at One TwoSee before Angelides and Reynolds came to an agreement with Comcast.
Comcast wants to broaden its specialized content on its cable box. The terms of this deal, which was signed last week, have not been disclosed. The startup company had 16 employees.
One TwoSee workers will remain at the office they are now in that is adjacent to Comcast Center for this year. However, they eventually will relocate to the Comcast Tower that is under construction and will be home to the entertainment and cable company’s engineers as well as product developers.
Typically, Comcast does not acquire media or data startups in the area of Philadelphia because that region has not been that much of a hotbed for them.
However, One TwoSee saw early successes in selling its services of sports information for cable, TV, mobile phones as well as print.
Amongst its clients are Fox Sports, Tribune Media, AOL and Rogers Cable in Canada.
Comcast said that it has installed an average of 40,000 new cable boxes per day and the analytics from One TwoSee are a huge part of the sports app that is on the box.